Jul 22
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Why B2B marketplaces are now a mainstream digital commerce sales channel [Report] B2B marketplace sales climbed by 131 percent in 2021, reaching $56.5 billion, making them the swiftest-growing eCommerce channel, with sales expected to reach some $130 billion in 2022, as 57 percent of B2B buyers noted that they were buying more from digital marketplaces during the pandemic, according to recently-released report data. Digital Commerce 360 The Top Challenges B2B Sales Reps Face Early in the Sales Cycle 30 percent of B2B sales professionals have said that getting prospect data to begin conversations was their top challenge, while 38 percent noted that personalizing sales presentation messages to prospects was their leading pain point — two of several findings of interest to B2B marketers contained in newly-released survey data. MarketingProfs For Influencers/Creators It’s More About Passion Than Money, New Study Finds Working with brands that share their values and having a passion for a subject area were viewed as the top factors for success as an influencer or creator, while 61 percent of influencers noted they believe that brands should keep the influencer’s audience in mind when forming partnerships, according to recently-released influencer survey findings.
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B2B Marketing News: Millennial B2B Decision Makers Study, Passion Proves Key For Influencers, & Twitter’s New CoTweets